Interview with Social Media Marketing Expert: Amy Howell of Howell Marketing Strategies, LLC

Every Monday I post an interview with a social media marketing expert. My blog focuses on using social media to promote books (particularly self-published books), and I believe authors can really learn a lot about successful social networking by following the experts.

This week we meet Amy Howell, CEO of Howell Marketing Strategies, LLC

KS: Tell me about your company – how it was created and what you do.

AH: Howell Marketing Strategies was formed by Amy Howell in 1994 and specializes in marketing, public relations and social media strategies

KS: Who do you feel can benefit from a social media marketing strategy?

AH: I think every organization can benefit from a good social media strategy.

KS: How long have you been blogging and what is the primary focus of your blog?

AH: I have been blogging for over a year mainly about PR and marketing for businesses and how to integrate social media into the traditional media.

KS: What is your favorite social networking site?  Why?

AH: Twitter is my favorite social media tool and I use it to promote my blog.

KS: What is your #1 piece of advice for social networking newbies?

AH: #1 piece of advice: If nothing else, just get on twitter and start listening to what people are saying and do your own research.

To find out more about Adam Evers and Famous Dave’s, visit:

Website: www.howell-marketing.com
Blog: howell-marketing.posterous.com
Twitter: @HowellMarketing

Published by Kelly Schuknecht

Kelly Schuknecht is a marketing director with a background in the publishing industry and a passion for all things related to books. She blogs about book marketing because she loves helping authors navigate the world of social media to discover new ways to promote and sell their books. If you're looking for something good to read, you can find Kelly's top picks here: www.kellyschuknecht.com/book-faves.

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