Every Monday I post an interview with a social media marketing expert. My blog focuses on using social media to promote books (particularly self-published books), and I believe authors can really learn a lot about successful social networking by following the experts.
This week we meet Amy Howell, CEO of Howell Marketing Strategies, LLC
KS: Tell me about your company – how it was created and what you do.
AH: Howell Marketing Strategies was formed by Amy Howell in 1994 and specializes in marketing, public relations and social media strategies
KS: Who do you feel can benefit from a social media marketing strategy?
AH: I think every organization can benefit from a good social media strategy.
KS: How long have you been blogging and what is the primary focus of your blog?
AH: I have been blogging for over a year mainly about PR and marketing for businesses and how to integrate social media into the traditional media.
KS: What is your favorite social networking site? Why?
AH: Twitter is my favorite social media tool and I use it to promote my blog.
KS: What is your #1 piece of advice for social networking newbies?
AH: #1 piece of advice: If nothing else, just get on twitter and start listening to what people are saying and do your own research.
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