Last week I mentioned a few ways to build your fan base on Facebook. Another way to build your fan base is to place an ad on Facebook, if you are willing to spend money on advertising. The advertisement can be well tied to your website, Facebook page and your blog. Fees for ads on Facebook are assessed on a “pay per click” basis. From within your Facebook page, click “Promote with an Ad.” On the right side, Facebook will show you the estimated reach for your ad, based on the settings you choose for Location, Demographics, Likes & Interests, and Connections on Facebook.
The cost per click will also be determined by these settings and you can tweak them to come up with the appropriate balance of your estimated reach and price you are willing to pay. You can determine your budget for the ad by entering the dollar amount you are willing to pay per day (or select “Lifetime Budget”) and the length of time you want the ad to run.