Building a Fan Base for Your Facebook Page

Now that you have your Facebook Page set up, you need to build a fan base for your page.  Here are five things you can do right away to start increasing your Facebook fans.

  1. Share your page with your existing Facebook friends and ask them to share the page with their friends.
  2. Let your employees and current clients or customers know about your Facebook page if they are not already friends with you personally on Facebook.
  3. Add a link to your Facebook page on your website and/or blog.
  4. Add a link to your Facebook page in your email signature.
  5. If you have a newsletter or email list, let your readers know about your new Facebook page.


Published by Kelly Schuknecht

Kelly Schuknecht is a marketer with a background in the publishing industry. She is passionate about all things related to books and loves helping authors navigate the world of social media for book promotion. She recently launched the course Marketing Your Book on TikTok.

3 thoughts on “Building a Fan Base for Your Facebook Page

  1. These are certainly things that one can do. But, what do they actually do to promote our writing? Who sees the page other than our “friends” (aka, invitees)? How does anyone find the page who has not been invited. How would anyone come across the page if we haven’t directly sent them an invitation.

    It seems as if there should be potential here, but I have as yet sees it activated.

  2. Hi Michael — I agree with your comments completely! It isn’t as simple as “if you build it, they will come.” It takes time, consistency and diligence to build your Facebook community (and Facebook ads don’t hurt). One author I’ve worked with has been very impressive with his own Facebook page. He currently has almost 15,000 fans (for a self-published book!). I think that’s truly amazing. He wrote a guest post about what he did to build his community. You can read that here:

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