Excellence in Book Trailers – Self-Publishing Book Promotion

What better time than after the Golden Globe Awards to feature excellence in film – Book Trailers, that is.  The following video won the 2010 Moby Award for “Best Performance by an Author”:

Head Case by Dennis Cass

I can’t help but giggle every time I watch this video.  Having worked with hundreds of published authors over the last few years, sadly this representation isn’t far from the truth.  Many authors have the misconception that once their book is published they can sit back and relax and the publisher will do all the promotion.  In reality, as a self-published author, the success of your book is up to you and your marketing efforts.  Fortunately, the power of social media makes it easy (and fun!).

Book Video Trailers are a great place to start.  With the right service, your book trailer can be distributed on YouTube and other video sites and posted on your own blog and social media sites as well.  You can even submit your book video to the Moby Awards and other award contests for additional exposure.

Published by Kelly Schuknecht

Kelly Schuknecht is a marketing director with a background in the publishing industry and a passion for all things related to books. She blogs about book marketing because she loves helping authors navigate the world of social media to discover new ways to promote and sell their books. If you're looking for something good to read, you can find Kelly's top picks here: www.kellyschuknecht.com/book-faves.

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