This post was originally published in 2011.
Due to its popularity, I have updated it on June 4, 2015 and again on April 22, 2022.
Given that the number of active users on Facebook is now nearly 1.5 billion, most likely you already have a Facebook account, along with your neighbor, your grandma and your college roommate. With all of the connections you already have on Facebook, promoting your book to your Facebook Friends is easy, but you can also create a Facebook Page for your book (or yourself as an author if you have multiple books).
Here are 5 quick steps to creating a Facebook Page:
Within Facebook, make sure you’re in “Home” view (where you read your News Feed).
- In the left column, under PAGES, click “Create new Page.”
- Enter the name of your page. For example, mine is Book Marketing with Social Media.
- Select the appropriate category (i.e. Book or Author).
- And enter a description.
- Click “Create Page.”
That’s it! You have set up an official Facebook Page for your book (or author profile). Now Facebook will ask you to add a profile picture and a cover photo. Next you can create the username for your page (i.e. mine is @bookmarketingwithsocialmedia so the URL for my page is facebook.com/bookmarketingwithsocialmedia)
Once you have all of the details ready you can invite your existing friends/followers (on Facebook and/or other sites) to join your page and add a Facebook button or “Like” box to your own site to start increasing traffic to your page. You will want to begin posting status updates on a regular basis.
Having set up the page, you will automatically be a Page Admin. You can add additional Admins at any time. Managing your page can be done easily anytime you’re on Facebook. You can find your page listed in the left-hand menu under the PAGES header.
If you don’t already have a Facebook Page for your book, give it a try!