Tweeting for Book Promotion

Recently we discussed how to set up a Twitter account and how to start networking.  Now it’s time to start tweeting!  So…what do you tweet?  The “what” may vary by your genre, target audience, interests, etc.  I recommend tweeting at least once a day.  Several times a day is even better, but if you’re new to Twitter, make it a goal for yourself to tweet one thing every day for the first three months.

Here are a few ideas of what you might want to tweet as an author to help promote your book:

  1. Share excerpts from your book.
  2. Link to your articles and/or press releases online.
  3. Link to book reviews for your book.
  4. Announce your upcoming book signings or other events.
  5. Discuss other books you have read and enjoyed.  It is especially good if they are similar in genre or have the same target audience as your book.
  6. Link to websites that have information that would be of interest to your target audience.
  7. Link to your book video.
  8. Link to the listing for your book on Amazon, including the Kindle edition.
  9. Offer a giveaway (such as a free ebook) in exchange for followers retweeting a message.  You can offer this for the first 10 or 25 people who retweet your message and this spreads the word about your book to all of their followers.
  10. Share a funny story, quote or tidbit from your day.  This helps followers connect with you as a person.

If you are not using Twitter yet to promote your book, give it a try.  It’s completely free, so you’ve got nothing to lose.  Challenge yourself to tweet once a day for three months.  By then, it will be a part of your daily routine and you can gradually increase your goal to an optimal 5-10 tweets per day.

Published by Kelly Schuknecht

Kelly Schuknecht is a marketer with a background in the publishing industry. She is passionate about all things related to books and loves helping authors navigate the world of social media for book promotion. She recently launched the course Marketing Your Book on TikTok.

6 thoughts on “Tweeting for Book Promotion

  1. I just wrote a book on SEO and how to rank in Google. I am going to get a Twitter account now for that to help with my book sales.

    Thank-you for your article. Twitter will probably help sell my book!

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