Tweeting for Book Promotion
Recently we discussed how to set up a Twitter account and how to start networking. Now it’s time to start tweeting! So…what do you tweet? The “what” may vary by your genre, target audience, interests, etc. I recommend tweeting at least once a day. Several times a day is even better, but if you’re new to Twitter, make it a goal for yourself to tweet one thing every day for the first three months.
Here are a few ideas of what you might want to tweet as an author to help promote your book:
- Share excerpts from your book.
- Link to your articles and/or press releases online.
- Link to book reviews for your book.
- Announce your upcoming book signings or other events.
- Discuss other books you have read and enjoyed. It is especially good if they are similar in genre or have the same target audience as your book.
- Link to websites that have information that would be of interest to your target audience.
- Link to your book video.
- Link to the listing for your book on Amazon, including the Kindle edition.
- Offer a giveaway (such as a free ebook) in exchange for followers retweeting a message. You can offer this for the first 10 or 25 people who retweet your message and this spreads the word about your book to all of their followers.
- Share a funny story, quote or tidbit from your day. This helps followers connect with you as a person.
If you are not using Twitter yet to promote your book, give it a try. It’s completely free, so you’ve got nothing to lose. Challenge yourself to tweet once a day for three months. By then, it will be a part of your daily routine and you can gradually increase your goal to an optimal 5-10 tweets per day.