Pay Attention! – Use Google Alerts to Promote Your Book

There are a number of ways you can use Google Alerts in your book promotion efforts.

One way is to use them to be alerted any time your name or the title of your book is mentioned on the Web.  Then you can follow up quickly when any promotional opportunities come up.

You can set up an alert by going to

You will have a few choices when setting it up. Here’s how it looks:

Search Terms: First, you will enter the search term of your choice.  You can set it up to alert you whenever your name appears or the title of your book or any other search term that you might want to be watching that will allow you to follow up on a specific topic.

Type: You will select one of the following:


I prefer “Everything,” but you may have a different preference based on the topic of your book and your target audience.

How Often: You will select one of the following:

Once a day
Once a week

I prefer “Once a day,” so I can browse through all of the results within one email and follow up with any I choose all at the same time.

Email Length:  You will select up to 50 results or a smaller amount.  Again, just a personal preference depending on how many results you might to receive and how many you might want to follow-up with.

Then enter your email address and click to “Create Alert.”

Let the networking begin!
~ Kelly Schuknecht

Published by Kelly Schuknecht

Kelly Schuknecht is a marketer with a background in the publishing industry. She is passionate about all things related to books and loves helping authors navigate the world of social media for book promotion. She recently launched the course Marketing Your Book on TikTok.

3 thoughts on “Pay Attention! – Use Google Alerts to Promote Your Book

  1. Thanks Kelly, because of you I have discovered Google Alert. Appreciate it. I have only just published my first novel, ‘My Vegetable Garden’ and was seeking further ways to promote it. Thanks again. Cheers

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