Overview of Your Amazon Presence

In my last post I talked about the importance of your online presence as a self-publishing author, including your website, blog and social networking profiles.  If your book is listed on Amazon.com, you should also thoroughly review and perfect the listing for your book and your Amazon profile.  Remember, this is your opportunity to sell your book to potential customers, so your presentation online, including on Amazon.com, is important.

3 Simple Ways to Improve Your Listing on Amazon:

  1. Get Reviews -Reviews tell potential readers why they should buy your book.  They will look at how many reviews your book has, how many in each star category (1-5) and they may glance through a few of them to find out what other readers are saying about your book.  If you don’t have any reviews, get some.  If you have some, get more.  Ask everyone you know who has read your book to post a review (preferably 5-star).  Actively seek reviews by contacting potential reviewers and sending out review copies.
  2. Add a Kindle Edition – Additional formats provide more opportunities for people to find (and buy) your book.  I suggest you price your Kindle Edition low to encourage sales.  These sales may turn into reviews, recommendations and even more purchases of the hard copy format(s).  I have my own Kindle and often find that if I like a book I’m reading, I want to buy the hard copy (particularly with non-fiction books).
  3. Utilize the Search Inside Feature -Amazon offers Search Inside the Book to allow viewers to virtually flip through the book.  Utilizing this feature is a good way to enhance your listing and make it easy for viewers to get a sneak peek.

Of course there are LOTS of other things you should do to improve your listing (and sales) on Amazon.  Brent Sampson, CEO of Outskirts Press has written an entire book on the subject. I recently finished reading the second edition of Sell Your Book on Amazon and will be posting a review for it tomorrow.

Published by Kelly Schuknecht

I am a marketing strategist and writing coach. I help entrepreneurs and aspiring authors define their goals and map out a plan to crush them.

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