Define Your Book Marketing Goals

Before you can begin marketing your book, you need to determine your goals.  Many authors want to profit from their book, but this may not be the primary goal for every self-publishing author.  Your goal may be to develop a platform as an author, particularly if you have published (or plan to publish) a number of books.  Or your goal may be to use your book to promote a cause.  Or your goal may be to establish yourself as an expert in your field in order to use your book to promote your business.  These are just a few examples.  Whatever you want to accomplish with your book(s), you will need to determine that first in order to plan your marketing efforts accordingly.

Below are three questions you should ask yourself.  Your goals may change over time, so be sure to revisit these three questions frequently and plan your future and ongoing marketing efforts around the things that will help you achieve your current and long-term goals.

  1. What are your goals?
  2. What have you done so far to achieve these goals?
  3. What more could you do?

If your answer to #3 is “I don’t know” then subscribe to this blog as we’ll be exploring the world of book marketing and I will provide you with lots of ideas you can add to your list.

Published by Kelly Schuknecht

Kelly Schuknecht is a marketing director with a background in the publishing industry and a passion for all things related to books. She blogs about book marketing because she loves helping authors navigate the world of social media to discover new ways to promote and sell their books. If you're looking for something good to read, you can find Kelly's top picks here: www.kellyschuknecht.com/book-faves.

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